The concept of “beauty” is elusive. What does it mean for you to feel and look beautiful, especially as you age? As more men and women are living longer healthy and active lives, what does their vision of beauty look like?
There are a myriad of platforms for Millennials, Gen Y, and Gen Z, to access information on the hottest trends and products, but there are far fewer authoritative platforms that target a maturing audience. The mission of Beautify.com, as a web-based collective, is to utilize a mix of promotional strategies and programs to explore and present the evolving facets of beauty in all forms directed to Baby Boomers and Gen X.
Why Should You Advertise on Beautify.com?
Beautify.com brings together a mix of beauty and lifestyle industry experts, influencers, and emerging trends directed to a maturing US population.
Beautify.com’s promotional channels can target and direct your advertising dollars to deliver products and services directly to the growing market of maturing men and women who have discretionary income.
While the majority of this market’s discretionary income is spent in the leisure, travel, and lifestyle industry, a large and increasing amount of dollars is spent in the aesthetic and cosmetic industry. The desire to “look as good as you feel,” has created a large and vibrant market. Did you know that women, aged 55 and over, are the biggest spenders on cosmetics, shelling out an average of $138 per year? This age group is also the fastest growing demographic of cosmetic users.1
Furthermore, “between 1997 and 2010, the number of surgical procedures among patients 65 and older increased a dramatic 352 percent, according to the American Society for Aesthetic Plastic Surgery (ASAPS). (Data includes facelifts, cosmetic eyelid operations, liposuction, breast reductions, forehead lifts, breast lifts, and breast augmentations”.)2
The many perceptions of beauty has given birth to and sustains the multi-billion-dollar beauty, fitness, and anti-aging industries while also creating legions of beauty and lifestyle influencers.
What Are Your Advertising Opportunities With Beautify.com?
Beautify.com can expand your brand’s reach to a mature audience who has discretionary income and is looking for a variety of aesthetic products and services that will enhance their life. We specialize in featuring physicians, products, and services in the aesthetic, cosmetic, and beauty enhancement industry.
Expand Your Brand With Beautfy.Com!
Contact Promotions Today
Call: Ira @ 323.756.8376
1Sager, Mechak, The Skincare Industry Is Greatly Affected By Demographics, Peaches and Blush, December 2022, Peaches and Blush, Skincare
2Gandolf, Steward, CEO, “Senior Surprise: Unexpected Growth Factor in Hospital Plastic Surgery,” Healthcare Success.